Build your base

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Priyanka Balasubramanian

Priyanka Balasubramanian

Founder & Managing Director of Hula Hoop


Priyanka (fondly known as Pri) is the founder and managing director at Hula Hoop, an independent, boutique visual effects studio headquartered in London with a growing production facility in Chennai, India. Hula Hoop provides 2d and 3d support services for International high-end TV and feature film markets. Hula Hoop, now 45 people strong, has earned great regard amongst industry peers globally despite being a fairly new studio.

Plying her VFX trade for over 12 years, Priyanka first foray into the industry was back in 2007 as a data wrangler for VTR, a post-production studio based in London. She then went on to work with Mumbai based Prime Focus and Prana Studios growing from Production coordinator to VFX producer in three years overseeing the entire production team, project schedules as well as designing pipeline and tools for multiple projects. Pri then moved to London in 2010 to continue her stint at Soho visual effects scene and has produced end to end visual effects on various tentpole films and high-end TV drama such as Harry Potter, Kingsman, Tron, 47 Ronin, The monuments men, Total Recall, The Chronicles of Narnia, The Great Gatsby, Fate of the Furious, Guardians of the Galaxy, Alien Covenant and Avengers to name a few. Being fiercely passionate about VFX, she joined the Visual Effects Society (VES) to help bring artists together, conduct events, award functions and screenings globally. Serving on the board of the London chapter of the VES , she is also the Treasurer for the second term running.

Pri strives hard to bring gender balance to the workplace and retain female talent within the industry through Hula Hoop and other volunteering activities.

When she is not delivering shots, she is either cooking up a storm in her kitchen trying new vegan recipes or is sharpening her classical music and dance skills.